Ioga
Vision to Reality—Corporate Brand Guidelines Project
2023
— The vision of ioga is to reimagine a world where humanity lives in the present, nurtures balance, and deeply connects with self, society, and nature. As a freelance brand designer, I played a significant role in turning its vision into reality with a detailed brand guideline project.
SERVICES
Brand guidelines, Brand archetype, Tone of voice, Brand Persona
Project Overview
The project aimed to create a unique and recognizable yoga brand that embraces wellness among people and makes them achieve their life purpose.
The objective of the project was to stand out as a brand dedicated to elevating wellness and mindfulness. Through cutting-edge design, premium eco-friendly products, and unmatched affordability, we're setting a new standard for conscious living.
Working closely with the CEO, I aimed to create a brand that stands out in the competitive landscape. My tasks included conceptualizing and developing brand guidelines, streamlining the tone of voice and brand archetype, creating visual and communication language, and creating branding and marketing materials to support the launch.
Process
MTP: “Our massive transformation purpose is to contribute to human progress by empowering people to find their balance, live in the moment, and unlock their best version.”
The process began with in-depth understanding about the brand and its offerings, creating a brand narrative, finalizing the guideline flow, and sketches to visualize the look and feel. This was followed by the development of the consolidated brand book, incorporating feedback from the client to refine and perfect the design. Throughout the project, constant communication with the client was essential. This iterative process of design and feedback ensured the final product met the high standards.
With this brand, we aspire to make a positive impact on the world. Those around us inspire and bless us. Every day, we are motivated to make tiny efforts toward that prosperous future by their stories and experiences.
Final Design
The final design for Ioga featured a serene and inspiring visual appeal. With a versatile color palette and dynamic logo structure, it reflects adaptibility and flexibility. The brand guidelines provided clear instructions for consistent application, ensuring the new identity is maintained across all touchpoints. The marketing collateral, including business cards, letterheads, and digital assets, were designed to enhance brand recognition and appeal. The visual continuity and attention to detail ensured that every aspect of the new identity contributed to a cohesive and engaging brand experience.
