gabrielww
Responsive web design & development
2025
Gabriel is a UAE-based creative partner where human sensitivity meets AI-powered innovation.
They deliver bespoke branding, marketing, and tech-driven solutions—blending human ingenuity with AI precision to transform businesses and refine the current creative landscape.
SERVICES
UX/UI, Web design, Web development, Wireframes, Style guide, Responsive design, SEO
Project Overview
The project aimed to establish Gabriel’s first digital presence through a professional, bold, and scalable website. Since the agency was just launching and had no case studies yet, we merged the homepage and about section into a concise, two-page layout that introduced the brand, its services, and its philosophy.
The client needed a website that could communicate clarity and credibility without relying on portfolio visuals. The final solution reflects the agency’s corporate identity, offering future-proof structure, content flexibility, and a user-friendly experience across devices.
Collaborating with the Vice Chancellor and corporate communication team, I aimed to create a brand that stands out in the competitive landscape. My tasks included conceptualizing and designing the brand identity, developing brand guidelines, creating visual and communication language, and creating branding and marketing materials to support the launch.
Approach
My approach focused on expressing Gabriel’s brand DNA: a human-sensitive, tech-driven agency. I researched how minimalism and strong typographic rhythm could replace imagery while keeping the experience engaging.
I also applied a component-based design system and maintained accessibility as a non-negotiable principle—making sure the site worked beautifully across screen sizes and user contexts.
Idea
Identity Meets the Intelligence
The concept began with a subtle but powerful idea: when the Gabriel “g” rotates, it reveals “ai”—a visual metaphor for how technology is embedded into the brand’s core. That motion inspired the direction for the entire website: a balance between form and function, clarity and depth.
The design reflects this duality—precise and structured like AI, yet intuitive and human-centered in its interaction. Grid-based layouts, soft contrast, and purposeful whitespace allow the brand to speak with both logic and warmth. The result is a site that doesn’t just show who Gabriel is—it demonstrates it through every detail.
Even with minimal content, the final result communicates confidence and expertise. The layout is flexible enough to grow with the agency while delivering a polished experience from day one.
Final Design
Working with experienced global creatives who appreciated design craft and detail was incredibly fulfilling. Their satisfaction and willingness to collaborate again made this one of the most affirming projects in my journey.
This project taught me the power of simplicity, structure, and restraint. With limited visual content, I leaned fully into thoughtful interaction and clear hierarchy to shape the brand’s digital face. — Moazzam
gabrielww.com
