Mindtruck
Branding Project for a US-Based Creative Design Studio
2024
Mindtruck is a creative studio born to disrupt the conventional. Built for those who don't follow the rules, Mindtruck’s identity needed to reflect boldness, strategic imagination, and untamed creativity — turning wild ideas into powerful visual stories.
DIENSTLEISTUNGEN
Brand Strategy | Identity Design | Visual System | Communication Collaterals
Project Overview
The project aimed to create a brand identity that celebrates quirkiness without losing professionalism. The visual language had to appeal to the creative audience, making Mindtruck stand out instantly while maintaining clarity, scalability, and brand coherence across digital and physical mediums.
Key Highlights: - Define a visual language that merges "quirky creativity" with "strategic sharpness." - Build a brand personality that's both rebellious and professional. - Develop a flexible, visually strong identity adaptable across digital, print, and merchandise.
I knew I had to tread carefully when balancing chaotic creativity and professional design. This opportunity challenged me to think beyond traditional grids and safe choices.
Approach
The brand story started from the name itself — Mindtruck— evoking a sense of motion, disruption, and raw creative energy. The strategy was to balance creativity with clarity and boldness with structure — making space for both play and purpose like distinct hemispheres.
I began with a thorough analysis of market positioning and target audience. This research helped me to develop an idea that aligns with the company's goals and vision. Collaborative sessions with the owner (Asim) and creative consultant (Owais) helped me refine the brand concepts while streamlining the process.
Idea
A TRUCK LOAD OF IDEAS!
Born from the name itself, Mindtruck fuses raw creative energy with purposeful direction. It’s where bold ideas and strategic thinking ride side by side—always in motion, always making noise. The brand personality was visualized through two distinct hemispheres: The Creative Hemisphere — bold, mold-breaking, and expressive. The Purposeful Hemisphere — focused, engaging, and impact-driven.
Bringing this kind of dual character to life — one that's both rebellious and refined — was deeply exciting. It made me think more critically about how personality and purpose can shape a brand's entire experience.
This project is a dynamic fusion of strategy, creativity, and bold design — delivering a brand identity that not only met the brief but also left a lasting impression.
Final Design
The final brand identity rolls out with unapologetic boldness across every touchpoint — loud, agile, and unmistakably Mindtruck. Built for expression and made to move, it adapts seamlessly across media, proving that great design doesn’t just follow rules — it paves the road.
